Expanding into the world of Podcasts and competing with Spotify and Apple Podcasts, YouTube has launched a dedicated page to convert itself into both- a video and podcast platform.
Still in the rollout phase, the page can be accessed only in the US at youtube.com/podcasts or through the Explore page (in-app or browser), where there is a new podcast tab. The new page features trending shows and channels that already have millions of subscribers, like The H3 Podcast or Logan Paul’s podcast, but has not begun featuring a lot of content yet.
Although YouTube’s podcast page may not be as evolved as its competitors, a recent survey by Cumulus has found that YouTube is already outperforming Apple Podcasts and Spotify, thanks to the rise of video podcasts and ease of use. YouTube alone brought in $28.8 billion for its parent company, Google, in 2021. Meanwhile, the entire podcast industry just passed $1 billion last year, according to a study by the Interactive Advertising Bureau.
When reached for comment, YouTube spokesperson, Paul Pennigton said, “The podcast destination page on YouTube helps users explore new and popular podcast episodes, shows, and creators, as well as recommend podcast content. It’s currently available in the U.S. only.” YouTube declined to answer further questions about the company’s plans for podcasts in general or the end goal itself.